Indirectly Guilty

Let’s start with the obvious: Our actions have consequences.

In its most direct form, we can help our planet by planting trees, or we can harm it by setting forests on fire.

But indirectly, there’s much more. Every decision, action and movement has consequences, from what we eat to what wear.

Indirectly, Wearing a Patagonia can make us an ‘environmental champion’, and buying a SHEIN can make us
‘indirectly guilty’ of labour exploitation.

We make thousands of decisions per day, and we decide what consequences we support.



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Sculpting the future of meaningful fashion that protects people, planet and animals.📍 Unceded xʷməθkʷəy̓əm (Musqueam) Territory #MeaningsNotTrends